Senior Manager Demand Generation CRM for Google Apps

San Francisco, CA

Posted: 06/22/2016 Industry: Product Marketing Job Number: 22413

Job Description

Category : Product Marketing
Location/City : CA - San Francisco
Area Code : 415
Job Type : 1: Full Time
Country/Locale : USA
Id : 22413

#22413 Senior Manager Demand Generation CRM for Google AppsLocation: San Francisco, CA, 94105Company:Our client offers the most powerful, yet intuitive, Customer Relationship Management software for small businesses. The company is a Silicon Valley startup funded by top tier investors and founded by a group of passionate and dedicated entrepreneurs from Zynga, Facebook and Salesforce. They believe that the CRM industry is ripe for disruption with the emergence of powerful real-time data analytics and the prevalence of mobile clients. They believe in simple and usable designs, focusing heavily on helping every sales representative sell more without the headaches that larger CRMs impose.About the Role: This is a critical role, focused on creating demand and driving revenue. The right person for this role has a strong and proven understanding of B2B SaaS marketing and experience working with sales and product teams. You will be responsible for developing demand generation and acquisition capabilities.RESPONSIBILITIESDrive MQLs by developing lead generation campaigns, goals, and metrics, while defining company best practices.Own all aspects of online marketing, including but not limited to email, SEM, Display, Retargeting, mobile, and partner.Execute integrated campaigns that include a mix of email, digital, lead-nurturing, and content campaigns.Design, test, and execute lead nurture marketing campaigns to move prospects through the demand generation funnel.Provide support for webinars, conferences, and events to drive lead generation actions.Work closely with the sales team to ensure leads result in revenue and constantly refine the lead funnel.Ensure marketing automation tools and processes are top notch and constantly be on the lookout for the next marketing opportunity.SKILLS & EXPERIENCE5+ years of demand generation experience including email marketing, PPC, lead nurturing, and marketing automation.Experienced user of marketing automation tools such as Marketo, Eloqua, HubSpot, KissMetrics, Salesforce, DemandBase, etc.Experience driving revenue growth at a B2B SaaS company.Excellent written and verbal communication, interpersonal, and organizational skills.Highly self-motivated.Expert in measuring and reporting on campaign activity and A/B testing / optimization efforts.4 year college degree.COMPENSATIONHighly competitive base salary + equity compensationMedical, dental, vision and 401k coverageCatered mealsContact:Jon Piggins / Redfish TechnologyExecutive Recruiter, IT Sales & MarketingO: 208-788-8260E: jon[at]redfishtech[dot]comL: www.redfishtech.comRedfish Technology Building Growth-Mode Tech Companies with Hand-Picked Talent.

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