Product Marketing Manager - Artifactory
Location/City : CA - Sunnyvale
Area Code : 650
Job Type : 1: Full Time
Id : 23470
#23470: Product Marketing Manager Artifactory
Location: Sunnyvale, CA
As a Product Marketing Manager and master storyteller, you will be responsible for developing and executing the story for our client s leading software security scanning product. You will craft the messaging and positioning for Xray (and possibly other products) and conceive innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role, you will focus on understanding software developers, DevOps engineers, compliance officers, C-level executives and cross-functional stakeholders; how they buy, their buying criteria and will transfer that knowledge to into engaging collateral and programs.
-- Develop positioning and messaging platforms for products and solutions, summarize multiple messages for different personas into a higher-level story and represent content graphically with a goal to move targeted audiences to action.
-- Work closely with Xray product management, solution engineers to understand and translate technical and product features to business benefits and value proposition.
-- Create assets and collateral to highlight benefits of Xray, including presentations, solutions briefs, case studies, white papers, videos, blogs, sales tools and webcasts.
-- Drive new product launches including creation of launch plan and content while managing the cross-functional implementation of the plan
-- Provide input for campaign strategies promoting our products and solutions
-- Develop and maintain competitive positioning for key competitors and ensure sales team is prepared to address competitive objections.
-- Collaborate with business development to create joint partner marketing materials, including training content, positioning for partner sales teams, and joint customer
-- Sales enablement communicate the value proposition and other products to the sales team and develop the sales tools that support the selling process of your products
Desired Skills and Experience:
-- 8+ years of software product marketing, consulting, strategy or similar field with ideally at least a year experience with a developer/DevOps product
-- Experience marketing software security and compliance solutions of ideally at least one year
Bachelor s or higher in business, marketing or something else amazing
-- Very strong written and oral communication skills
-- Track-record of successful interaction with customers, sales organizations, partners, and various internal organizations
-- Willing to travel ~10%
-- Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties