Head of Growth

San Francisco, CA

Posted: 03/19/2019 Industry: Marketing Job Number: 23527
Category : Marketing
Location/City : CA - San Francisco
Area Code : 844
Job Type : 1: Full Time
Country/Locale :
Id : 23527


23527 Head of Growth
San Francisco, CA


About Us:
Our client is seeking an exceptional Head of Growth Marketing to join its founding team and help modernize the $1 trillion college savings industry. Backed by leading Silicon Valley venture capital firms, they grew 8x in 2018 and has helped families save over $2 million tax-free for college with gifts from family and friends.


Role:
As the first dedicated marketer, this role is a unique opportunity for a versatile marketing leader to develop our overall brand and marketing strategies, build robust analytics to inform rapid growth experimentation, and launch several ambitious, high-profile new campaigns.


You ll work closely with the CEO, COO, and 4 other team members to bring a fresh, inspirational message to the emerging generation of millennial parents and you ll help their kids avoid crippling student loan debt.


Requirements:
- 5-8 years of experience with a wide range of marketing channels (e.g., paid search, social, SEO, content, podcasts, affiliates)
- Strong quantitative and qualitative analytical skills; proficiency with Mixpanel, GA, SQL and other relevant tools
- An excellent communicator; experience with media / public relations is a plus
- Strong operating and leadership skills; equally comfortable being in the weeds and leading internal and external teams
- Other attributes: deep empathy for the user, resourceful, results-driven, quality-obsessed

Responsibilities:

- Grow the business through a mix of evergreen tactics and creative new campaigns
- Develop a data-driven approach to prioritize, test, evaluate, and optimize marketing experiments to cost-effectively acquire new customers
- Collaborate with product and engineering to optimize landing page conversion, increase product virality, refine overall user experience, and drive user and revenue growth
- Deeply understand our audience of young millennial parents
- Cultivate our trustworthy, approachable, and empowering brand
- Manage our marketing budget, including in-house and agency spend


Please send your resume to leah@redfishtech.com



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