Sr. Demand Generation Manager
San Francisco, CA
Location/City : CA - San Francisco
Area Code : 415
Job Type : 1: Full Time
Id : 23729
Sr. Demand Generation Manager
This role will report to the VP of Marketing (and can be based anywhere in North America).We are looking for a creative, passionate, and customer-focused Senior Demand Marketing Manager to join our Marketing team. The Senior Demand Generation Manager will be responsible for the strategy, planning, implementation and execution of integrated demand programs designed to drive engagement and pipeline through multiple channels. Opportunity to:Work closely with stakeholders to develop the strategy, implement, and optimize comprehensive marketing initiatives and programs that create demand for our data.
Define the appropriate mix of campaign elements (including search, social, direct mail, email, webinars, content syndication, direct response online, etc.) and calls to action to deliver pipeline goals.
Consistently iterate and improve marketing programs through measurement and optimization
Run campaign budgets, timelines, resources, processes and technologies internally or with the help of agencies.
Partner with our Sales, Partnerships, and Product to create growth strategies to achieve revenue goals.
Lead, grow, and manage a team of agencies assisting in demand generation efforts including SEO, digital advertising, design, and marketing operations and work with VP of Marketing to roadmap future internal or external hires.
Deliver compelling, specific messaging for each stage of the buyer journey, creating an engaging customer experience with bottom-line results
Imagine, build, and execute ABM/omni-channel campaigns across email, social, direct mail, and web, with the support of our marketing operation efforts
Conduct A/B tests across channels to continuously optimize campaign and channel performance
Measure, analyze, and report of all campaigns for effectiveness and ROI About you:5+ years of proven experience in managing B2B demand generation, demonstrating significant and measurable results.
Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy through education
Ability to write effective copy, communicate well, and present
High energy, self-motivated and thrives in a fast-past environment
Strong knowledge of demand generation channels and vendors for best-performing outcomes.
Strong analytical skills with ability to drive meaningful actions from large data sets
A self-motivated individual; a good team player; someone who takes accountability and ownership of his/her own work
Technical knowledge of Salesforce, Autopilot, Clearbit, Intercom, Zapier or other related marketing technologies
Proven track record of partnering with cross-functional teams
Has a track record as a highly successful, hands-on Marketer in SaaS environments and a champion of best practices
Loves to experiment, take intelligent risks, and grow
About us:We are a B2B data company that sells data about physical places in the world to data scientists and machine learning engineers.
Our mission is to make the world s data open for innovation. Read more about our vision and values.
We raised a $20 million Series A in 2017 and currently profitable. CEO previously was founder and CEO of LiveRamp (NYSE: RAMP).
Company headquartered in San Francisco with offices in Denver and New York City. 40% of the team is remote (including VP of Marketing).