Advertising Operations (Ad/Ops) - AI/ML Marketing Automation Platform , San Francisco
San Francisco, CA
Location/City : CA - San Francisco
Area Code : 415
Job Type : 1: Full Time
Id : 23087
Advertising Operations (Ad/Ops) - AI/ML Marketing Automation Platform
Location: San FranciscoCompany
A 2017 Red Herring Top 100 Global Winner, our client provides B2B marketers with a unified, patented solution for Account Based Marketing. Using machine learning and artificial intelligence, they build active personas by statistically analyzing qualified leads from the customer's own CRM and marketing automation platforms, while enriching that data with hundreds of third-party data signals. The platform generates lists of new look-alike prospects by pulling matches from a database of hundreds of millions of business contacts built with data from partners including InsideView, HG Data, FullContact, Leadferret, Datanyze, Leadsift and others.Ideal candidates are experienced in both Programmatic Advertising/Marketing & Social Media. Attention to detail, strong communication skills, and a strategic orientation are required. This is a rare opportunity to join a fast growing company with an open and collaborative work environment.About the Role:The Advertising Operations Manager will be focused on maintaining data integrity, managing automated processes and executing marketing initiatives across departments. The right person for this role is meticulous and takes a proactive approach to optimizing existing processes. This position will report to the COO and will be responsible for maintaining and optimizing lead flow to sales, along with providing campaign support for content, product marketing, and the channel sales team.Responsibilities:
-Drive all social media efforts.
-Ensure that lead routing, scoring and data appending processes in marketing automation are functioning in accordance with business objectives.
-Support content, product, and retention marketing initiatives, including webinars, conferences, and events through process automation (building email programs, tagging leads for sales follow-up, campaign-specific routing) and reporting on program performance (email engagement, new leads, pipeline and revenue generated/influenced).
-Maintain data integrity to ensure compliance, email deliverability and ability to segment and serve personalized content through a variety of content types.
-Monitor uptime for all marketing systems and manage external resources to troubleshoot and resolve any marketing system down time.Requirements:
-Hands on Programmatic advertising experience.-Social Media Marketing (Facebook or LinkedIn) experience.-1+ years of experience with Marketo (or similar marketing platforms).-Excellent written and verbal communication, interpersonal, and organizational skills.-Highly self-motivated and always looking for opportunities to optimize automated processes.COMPENSATION
$60-$85k D.O.E., equity.
99% Employer-paid Health Care (PPO, HMO, HSP options available), Vision and Dental plans.PERKS
Pretax programs including Commuter, Childcare, Parking, and Healthcare Savings Plans.
Competitive Compensation & Significant Company Equity Options offered.
Flexible Working Hours.
"Birthdays Off" Policy.
Free Lunch of Your Choice 2 days/week.
Plentiful Snacks, Drinks, Water.
Career Growth Reimbursement.
Weekly Happy Hours.
Monthly Paid Offsite Team Events.
Community Involvement activities, including local public school cleanup, mentoring and tutoring opportunities.
Jon Piggins / Redfish Technology
Executive Recruiter, IT Sales & Marketing
Redfish Technology Building Growth-Mode Tech Companies with Hand-Picked Talent.